OVERVIEW
OVERVIEW
Time
Time
Mar 2024
Mar 2024
Duration
Duration
3 weeks
3 weeks
Project Brief
Project Brief
This project is born out of my interest in cats and dogs, and my concern for animal welfare. With the increasing number of pet owners in Hong Kong, there is a growing demand for animal care services. The main objective of this project is to build a delightful landing webpage for a fictional pet-sitting service brand called "furryguard," which provides with a clear information architecture and easy-to-navigate content. By creating a vibrant and energetic atmosphere for the brand and using Cantonese as the written language, "furryguard" aims to create a sense of familiarity with the local Hong Kong community and target local people as its primary audience.
This project is born out of my interest in cats and dogs, and my concern for animal welfare. With the increasing number of pet owners in Hong Kong, there is a growing demand for animal care services. The main objective of this project is to build a delightful landing webpage for a fictional pet-sitting service brand called "furryguard," which provides with a clear information architecture and easy-to-navigate content. By creating a vibrant and energetic atmosphere for the brand and using Cantonese as the written language, "furryguard" aims to create a sense of familiarity with the local Hong Kong community and target local people as its primary audience.
Role
Role
UX/UI Designer
—
User Interface Design
Competitive Analysis
Prototyping
Branding
UX/UI Designer
—
User Interface Design
Competitive Analysis
Prototyping
Branding
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Common problems among competitors’ websites
Common problems among competitors’ websites
Poor navigation
Poor navigation
Overwhelming content
Overwhelming content
Lack of testimonials
Lack of testimonials
Unorganized and messy UI
Unorganized and messy UI
Inconsistent use of colour and contrast
Inconsistent use of colour and contrast
Visually unappealing
Visually unappealing
FINAL DESIGN
FINAL DESIGN
Booking Flow
Booking Flow
Landing Screen
Landing Screen
Pricing Plan
Pricing Plan
Customer Review
Customer Review
Call-to-action
Call-to-action
Frequently Asked
Frequently Asked
用家點樣講？
用家點樣講？
超過100名用家，你的五星級之選！
超過100名用家，你的五星級之選！
Nick
我隻狗天生有遺傳病，需要定時食藥同特別細心照顧🐶今次臨時去外國出差幾日，個時真係好擔心唔知可以搵咩人照顧佢…
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Charlotte
初頭都有d擔心我隻貓仔怕生保人，唔知會唔會唔肯乖乖地比保姆照顧😥但因為Amanda親切又有愛心💗，所以之後…
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Chloe
我兩隻貓主子都非常頑皮🐱🐱，成日將屋企搞得立立亂😖好好彩搵到呢間寵物保姆服務💕佢地既保姆Lorence同浩然非常有…
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預約流程
你可以透過whatsapp、電話或電郵與肥毛同伴聯絡，讓我們了解你和寵物需要的服務。
配對寵物保姆後，我們會約見你和你的寵物會面，時間約１小時。首次會面費用全免。
確定購買服務後，我們會根據與你確認的內容準備照顧服務，並以電郵方式將預約服務詳情傳送給你。預約成功！
我們會根據你和寵物的需要，為你配對最適合的寵物保姆。
聯絡肥毛
步驟1
步驟2
步驟3
步驟4
上門會面
確認預約
配對保姆
唔洗擔心！預約寵物同保姆首次會面費用全免，你可以根據第一次會面嘅情況決定要唔要購買服務。
購買咗單次服務的你，若滿意服務而想升級至套餐服務的話，只要在第一次服務起三個月內進行加購，就可以獲得套餐優惠價！
想買套餐服務攞多啲優惠，但又擔心寵物同保姆相處唔黎？🤔
寵物保姆服務－收費方案
60分鐘 / $300
收費
主要服務項目
特別項目（ 需另外付費 ）
90分鐘 / $360
120分鐘 / $420
超過120分鐘 / 費用可商議
方案Ａ：單次購買
餵食及換水
清潔用品
清理垃圾
陪伴及遊戲
基本毛髮護理
以訊息、照片及影片匯報寵物情況
如遇上寵物突然生病或受傷，寵物保姆會視乎情況帶寵物前往獸醫診所就醫，並與主人保持緊密聯絡，就醫費用及交通費會於其後一併列在帳單上
偏遠地區或唐樓（無電梯），需按情況加付至少 $25
多於2隻貓或狗，每隻寵物需加付 $30
方案Ｂ：套餐購買
3次
寵物保姆服務
5次或以上
寵物保姆服務
基本套餐
至抵套餐
60分鐘 / $270
每次平均收費
90分鐘 / $324
120分鐘 / $378
超過120分鐘 / 費用可商議
60分鐘 / $255
每次平均收費
90分鐘 / $317
120分鐘 / $370
超過120分鐘 / 費用可商議
TEST IDEAS
TEST IDEAS
Explore the prototype
TAKEAWAYS
TAKEAWAYS
Launching this project is interesting and enjoyable. It involves practicing my UI design skills and honing techniques in branding and copywriting. Also, it provides insights into the pet care service industry in Hong Kong, giving me a deeper understanding of the unique needs and preferences of pet owners. Overall, the project is a great learning experience that helped to enhance various design skills in a practical setting.
Launching this project is interesting and enjoyable. It involves practicing my UI design skills and honing techniques in branding and copywriting. Also, it provides insights into the pet care service industry in Hong Kong, giving me a deeper understanding of the unique needs and preferences of pet owners. Overall, the project is a great learning experience that helped to enhance various design skills in a practical setting.
